A strategy to help you create and sell online courses fast.

Imagine waking up at 10am on a Monday morning to an email that reads:

🎉 Congratulations, You’ve Got A New Student In Your Course!

Then another email reads:

You’ve received a stripe payment of $697.

Imagine that feeling of excitement, contentment, passion and drive, bundled in one.

That’s the feeling most online course creators get when someone buys and values their hard work and knowledge.

A strategy to create and sell Online courses

We believe that everyone has some skill, experience or knowledge that can be bundled into a pretty little package with an oversized bow and sold as an online course. All you need is someone to help bring that out of you and into the world.

Let’s take a little drive down the 405 and explore what your world could be like if you decided to create and sell online courses of your own.

You’ve now experienced a teeny tiny fraction of what you’d feel if you went to bed and woke up to a few extra hundred dollars in your bank account. And I know what I did may seem like a cruel thing to do to you, but I promise, by the end of this post, you’re going to have a game plan for actualizing your desire to make some real passive income creating and selling online courses.

If you haven’t read the blog we did on online course ideas, you’re going to want to check it out. In that post, we walk you through a proven method for coming up with online course ideas that are specific to you and your experiences.

There’s so many moving parts and if you want to sell your course for $400, $500 or even $3000, you’ve got to make sure that you‘re providing your audience a solution to their problem. And that begins with brainstorming the right problem and then researching the heck out of it, to insure you have an audience and it’s not done in vain.

The problem with creating an online course, is the amount of time and energy it takes to do. Unlike creating an ebook where you can piece it together in about a week or even pay someone to do it for you for a few hundred dollars, properly creating an online course that adds value to your audience can take anywhere from 4 weeks to 6 months.

Yes, there are course creators who spend 4-6 months writing, filming and putting together their online course. In fact, I’ve spoken to a few online course creators who’ve spent a year and a half working on their courses. But the average timeframe is anywhere from 4 weeks to 6 months. This is because when you’re first starting out, you not only have to organize and present your thoughts, but you have to setup your online course software and your launch strategy.

Create and sell online courses- a simple strategy

As you can see creating an online course can be very time intensive, which is why most people don’t even begin and some just throw together any old rift raft.

You’re probably thinking, “oh great Ash, you’re such a buzz kill. I don’t have 6 months to put together an online course. I’m trying to make money yesterday.”

I get it. When I created my first online course, it took me 7 months to complete it. But after going through that process and understanding how and where I could really streamline the process, I was able to go on and create another course and it took me less than a month to do. And that even included uploading it into a new software system called Kajabi (you can join their free 28 day challenge here). Yes, I do learn software systems super fast, but I can tell you, Kajabi is super simple to use and it’s why I recommend it to anyone wanting to create an online course. Best investment you could ever make in your business. But that’s a blog for another day.

So how did I do that exactly? Well that’s what we are going to cover right now. The simple process you can do to streamline the process of creating and selling online courses.

The Outline.

At this point you’ve chosen the idea you want to pursue. The one that gave you that little spark of light in your eye and a strong feeling of “I can do this”.

So now you’re going to sit down and create an outline for your online course. This piece alone, helped me streamline my course creation process.

Put simply, outlines keep you on track, it keeps your thoughts organized in one place, and it allows you to break your material down piece by piece, only focusing on bite sized content creation at a time.

So what does this online course outline look like?

I’m going to share the one I did years ago for the first version of my online course.

Create and sell online courses outline example

To download the entire pdf click here.

Now don’t get caught up in asking how many modules you need or how long or short the course should be. The reality is too many online course creators build online courses that are full of fluff and has no real added value. You want to create an online course that solves ONE SPECIFIC PROBLEM.

You stick to that problem and you will have no issue selling your course and having people rave about it. Save the extra ideas for bonuses or up sells later. An up sell is just selling another related product to the customer in effort to increase your revenue. Studies show that it’s easier to sell to someone who’s already a customer than it is to sell to a complete stranger.

So up sells are golden. I employ this strategy in my own business and have gained an average of $97 extra per student. Trust me it adds up.

So to go back over the outline point, make sure your course takes your ideal audience from where they are currently to where they need to be which is your solution to their problem.

We covered many reasons why you should create the outline first but I saved the best for last. Creating an online course outline before you do anything else, allows you to pre-sell your course which is a great strategy.

The Pre-Sell.

Before you jump into creating your course, now that you’ve got your outline in place, I recommend you do some preliminary work. The pre-sell.

I’m a huge fan of this method. Put simply, you sell your online course before you ever create it. This method works in two ways:

  1. You can use this opportunity to see if there is an actual demand for your idea before you spend forever creating it.
  2. Earning money before you even start creating your course can give you a dopamine boost. This will motivate you to crank out the course on-time and with even more value because you’ve already experienced a monetary gain.

Who isn’t incentivized by money?

Now this is super simple if you already have a list. You can do this a few ways but I’m not going to go into detail here. That’s a post for another day.

However in short you would announce it to your audience, letting them know that your course will go on sale on XYZ date but they have the opportunity to buy early since they are on your mailing list.

But what if you don’t have an audience? How do you pre sell an online course when you don’t have anyone to sell to? When you are completely new and just starting to build your business.

Well don’t worry, there are ways you can do this even when you’re new.

I don’t recommend you employ this strategy because people buy from people they know, like and trust. And to build that trust factor in today’s online world, you’ll need to prove yourself first. However there are ways you can build that trust quickly but it’s a lot of hard work.

  1. Friends, family and strangers at the grocery store.
  2. Facebook groups
  3. Video Blogging.

Let’s cover each one briefly:

(1) Friends, family and strangers.

This one is obvious. You can announce to your inner circle, that you’ve started a business and you’re teaching people how to XYZ. You want to create the perfect elevator pitch that outlines the persons problem and you as the solution. An elevator pitch is just a short group of sentences you use when someone asks what you do.

As an example, let’s say I’m trying to sell a course teaching people how to create online courses. My elevator pitch would be something like this: So many people want to package their knowledge and sell it on autopilot, I help them create and sell online courses even if they have zero tech skills and no audience.

See how I got super specific? That’s the key.

Here’s another example:

Losing weight after a baby is a problem so many women have. I created a program that helps postpartum women lose 15lbs in 3 months without dieting or exercising.

See what I did there?

Great let’s move on to the next strategy.

(2) Facebook Groups.

I love Facebook groups because if they are done right, you can leverage them to grow your business.

The two keys to Facebook groups are choosing the right group and listening to their problems and the second is being helpful.

Choosing the right group is paramount. If you’re into fitness, you don’t want to choose a business group for fitness professionals. Why? They’re not your market. You want people who have a problem. Other fitness professionals already know the answers to most of their problems. Now if you’re a business coach to fitness professionals that’s a whole different story. Then that’s the ideal group to join.

But in this example, you’re a fitness coach for overweight women. So let’s say you’re in a few business groups where the women there have a lot of fitness concerns. This is definitely a group you can work with and let’s break down how you can work the group.

Most groups allow you to promote yourself only on certain days. This is where you’ll offer your early purchase at a discounted price. But first you want to maximize your chances of getting people on board without breaking the rules of the group.

You do this by answering the questions people in the group have. Mainly you want to focus on the questions in your wheelhouse of expertise. But resist the urge to self promote, unless it’s a link to a helpful blog post you’ve created. Just be careful going that route because the goal isn’t to get the sale at this point, save that for promo days.

The goal is to be helpful as much as possible within the group and build that know, like and trust factor. This way, when it comes time to promote, they’ve already seen you participating and how helpful you’ve been through the value you’ve added in their lives.

The point here is getting them to see you as a valued source of information for that topic and you do this by being helpful.

Create and sell online courses with ease

(3) Video Blogging.

Video blogging is my favorite because it is hands down one of the fastest and most evergreen ways to get people to know, like and trust you.

The same way you sat down to create an online course outline, you’d sit down and create an outline that shows a step by step content marketing plan. A content marketing plan is exactly what it says. You’re going to create a plan for the content you’re going to cover.

Why is this important?

You want to only create content that will lead people to that specific product you’re selling. Create a natural evolution to your solution.

When done right, you can build your audience quickly and in turn pre-sell your online course.

Now I plan to create a post that really breaks down this process because this article is already long enough.

At this point you should have an online course idea, an outline for the course content, and a strategy for pre-selling your course.

The next step is creation.

We hope you’ve found this post on creating a strategy for creating and selling online courses helpful.

Now get out there and start creating your outline.